There's a restaurant in Baton Rouge that started twenty years ago near L.S.U. called Raising Cane's. They sell chicken fingers. Nothing that special about chicken fingers in general, or theirs. They have a sauce though (mixture of several things and spices) that students loved. Now, Cane's is in many states and is a multi-million dollar in annual revenues business.
What did they have?
The secret sauce.
What's the "secret sauce" for your story?
What in your script is taking it to a new place or new level?
For example, there are thousands of "buddy cop" scripts out there. After the original Shane Black LETHAL WEAPON spec sale, the market back then was flooded with "two cops, an odd coupling, are forced to work together and..." scripts. They still circulate in Hollywood.
What about your buddy cop script separates it from the 1,000s of other buddy cop scripts they already have, made, or rejected?
Max Landis asked himself that question and came up with BRIGHT. I assume he was playing D&D with some friends and though, "What if... a cop was forced to team up with an orc in a world like our own but where fantasy creatures exist?
Buddy cop script... with a twist. With that secret sauce that took it to the next level and a $100 million production with Will Smith.
When considering your concept, make sure you've got something that separates it from the herd. There are going to be a dozen similar scripts out there to whatever you're writing. A million monkeys on typewriters. Be the smart monkey.
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